Rhonda Sunnarborg
Rhonda Sunnarborg
Rhonda works with companies to improve the effectiveness of their business channels by addressing key questions: How do you get distributors or dealers to support your full line? How do you get more mindshare of dealer salespeople? Do you need to figure out who your end-customers are? Rhonda has more than 20 years of B2B experience working with Fortune 500 companies to change the behavior of dealers/distributors, sales people, and employees. She is a member of the Business Marketing Association and has served on the national board for Recognition Professionals International.
A Cautionary Tale: The Importance of Understanding Your Customers
"Why Best Buy is Going out of Business… Gradually" has hit a national nerve (http://tinyurl.com/89dydhr). In the two weeks since the Forbes' article posting,...
Listening with an Ear for Innovation
In Alan Murray's 8/21 Wall Street Journal article (http://tinyurl.com/2gxxy3g), he mentions that when the Journal's CEO Council was asked to name the most influential...
Who Are Your Competitors?
Did anybody else read the 8/19 Fast Company article about Blockbuster? (http://tiny.cc/dx8kw) In it Kevin Lewis, the head of Blockbuster's digital strategy, makes the...
Tony Soprano and Connecting the Dots
In an attempt to fill the gaps in my pop culture knowledge, I recently watched the last season of the acclaimed series, The Sopranos....
Martin Scorsese and Confident Customers
Originally posted at www.eginsight.com/news In accepting the Cecil B. DeMille Award for lifetime achievement in motion pictures, filmmaker Martin Scorsese quoted Faulkner: "The past is...
From “Schlubby” to Brilliant in Less Than Three Minutes
Originally posted at www.eginsight.com/news Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: "I saw this schlubby-looking guy singing Woody...