Rhonda works with companies to improve the effectiveness of their business channels by addressing key questions: How do you get distributors or dealers to support your full line? How do you get more mindshare of dealer salespeople? Do you need to figure out who your end-customers are? Rhonda has more than 20 years of B2B experience working with Fortune 500 companies to change the behavior of dealers/distributors, sales people, and employees. She is a member of the Business Marketing Association and has served on the national board for Recognition Professionals International.
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