Roy Russo
Roy Russo
Roy is Co-Founder/VP of LoopFuse. An enterprise-grade alternative to marketing automation, offering marketing and sales organizations the ability to generate leads from their website, lead nurturing capabilities, and full CRM integration with most major vendors.
B2B Marketing Automation predictions for 2011
It's that time of the year again – when I throw seashells on the ground and translate the wisdom of the Gods regarding what...
B2B Marketing: Where does the Funnel begin?
In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. For this...
4Cs of B2B Marketing: Campaign, Customer, Channel, Content
When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how...
Marketing Automation Buyer’s Guide to Lead Nurturing
Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. With it, marketers are able to lower their costs of...