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Ross Shanken

Ross Shanken
Ross Shanken is a digital technology business builder, thought leader, and patent holder who founded LeadiD to revolutionize the lead industry. LeadiD's consumer journey insight platform provides the highest-resolution view of the consumer buying journey and enables marketers to shorten the distance between data and decision making. Prior to LeadiD, Ross was one of the earliest employees of marketing intelligence leader TARGUSinfo and helped lead the company to a $650M exit to Neustar in 2011.

What Twinkies Can Teach Us about Customer Acquisition and Third-Party Consumer Data

Garbage in, garbage out. Never has the old junk food adage been more relevant than in the world of big data that underlies today’s...

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