Henry Bruce
Henry Bruce
Henry Bruce is the founder of the Rock Annand Group, a client acquisition strategy consulting firm focused on the B2B software industry. Henry is a passionate B2B sales and marketing strategist and blogger who brings over 30 years of operational software experience to his engagements. Henry specializes in developing programs that deliver results in 90 days or less.
5 Stats Every Good Lead Nurturer Should Know
I must admit, I'm a bit of stats nut when it comes to forming an argument and making my case for something, like whether...
Start with WHY: The Secret to Good Storytelling Part 2
When You Open Your Mouth, Have a Point When ever I think of stories, I'm always reminded of one of the best movie lines of...
What is the Secret to Good Storytelling? Part 1
In my last post, I indicated that the secret to good storytelling lies in making an emotional connection with buyers. But, I am not...
The Importance of Storytelling in B2B Sales & Marketing
So let me tell you a story. Once upon a time, I started a BLOG and started writing about my views and experiences as a...
B2B Marketing 3.0 – What’s Next for Marketers?
I had the pleasure of participating in the Focus.com B2B Marketing Week last week, a collection of webinars and round table panels that brought...
5 Keys to Marketing Automation Implementation Success
Last month, I participated in a FOCUS round table call hosted by Craig Rosenberg (the Funnelholic ) where the focus was on defining marketing...
Lead Nurturing is Coming of Age Part 4: Moving from “Good” to “Best”
In part 1 of this series, we noted from Sirius Decisions' recent research that the market leading companies, using the same number of leads...