Richard Kohn
Richard Kohn
Results driven, inspirational innovator with extensive global experience. Blue-chip experience in FMCG, B2B & professional services. Respected for delivering actionable & game changing business solutions across all aspects of a commercial operation.
Why Small Businesses Don’t Buy CRM Systems, and How to Get Them To
If you listen to our politicians, the way that we are going to get out of our current tough financial environment will be by...
Think About CRM: How to Increase Your Sales By 100%
In my last post I asked whether the CRM industry is ready willing and able to service the many small and medium sized businesses...
Global Brand Project: You’re Kidding, That’s Not and Insight – PART I
When I meet clients who want to create a global team, or are experiencing challenges over the effectiveness of the global team there is...
Think About CRM – What’s Changed in 10 Years?
This article was first published at http://www.thinkaboutcrm.com where I am a regular blogger. Has CRM really developed in the last 10 years? Almost ten years…
Global Brand Project – What Local Marketers Want
This post was first published on http://www.consumergoodsclub.com where I am a pro blogger for my passion, the Global Brand Project What Local Businesses Want from...
An Apple a Day Keeps the Doctor Away
This post was first published at http://www.thinkaboutcrm.com/articles/apple-day-keeps-competition-away I am listed as one of the Think About CRM Thinkers. If there is one company that continues…
CRM is dead: popularity and penetration are the keys to marketing success.
This post was first published at http://www.thinkaboutcrm.com where I am a Pro Blogger. http://www.thinkaboutcrm.com/gurus/richard-kohn OK so now I have your attention, perhaps a bit of…
Understanding Customer Loyalty
This post was first published on http://www.thinkaboutcrm.com where I am a contributing author. Any good product manager will tell you that every product goes through...
Superbowl: Social Media’s Damp Squib
This was going to be the year that the SuperBowl advertisers presented flly integrated social media campaigns into their commercials, bringing a modernity and...
Digital outperforms TVC for DTC
All the most recent research shows that consumers are increasingly tuning our TV commercials. This includes Pharma offerings. Other industries have reacted to this...
Should you proactively reposition your brand?
Brands develop over time and one of the most over looked branding exercises required by any company is to pro-position. By this, I mean...
Stop branded DTC Advertising?
Watching US TV it is hard to believe that there was no DTC Pharma TV advertising before 1997. It was then that Michael Friedman,...
IKEA voted best for customer service for 2nd year in a row!
According to research by the Customer Insights Center of the University of Groningen and MIcompany MetrixLab who specialize in customer analytics and market, IKEA...