Rachel Chilson
Rachel Chilson
Rachel is a marketing communications coordinator at Sajan, a world-recognized language translation services provider. Sign up for Sajan Blog posts to receive new translation best practices every week.
Marketing localization: Is your website trying to tell you something?
Your website is your virtual storefront. It's your way to communicate to the world who your company is and what it does. Today, over...
Driving marketing localization success: 4 takeaways from Brand2Global
Much like driving on a busy six-lane highway, executing complex global marketing campaigns can be overwhelming. When trying to meet real-time customer needs,...
Translation quality and your brand: Does your personality carry through to your translations?
You work hard to develop engaging copy to position your company brand in just the right way to resonate with your intended audience. You...
Big brands and marketing localization: Real-world takeaways
It's the simple, universal truth: Sometimes even with the best of intentions, things don't go exactly as planned. A brand's efforts in marketing localization...
Pumped up for website translation: One new client’s lessons
At Sajan, we've been fortunate to assist many companies with going global for the first time—which usually involves adapting their websites for multiple markets....
Global marketing campaigns: Is your approach personalized for each locale?
You've created the perfect global marketing campaign, and now it's time to unveil it across your 12 key markets. Great! Time to break out...
Global social media: Do you know what your markets are saying about you?
Social media is becoming increasingly important as a digital megaphone for customers to share their experiences with friends and engage directly with brands. Today,...
Global marketing: Writing creatively for foreign markets
It's your job to write creative content. And whether it is marketing collateral, advertising material or promotional pieces, they have to be witty, interesting...
Multilingual search engine optimization: Taking your global marketing strategy further
Search engine algorithms are shifting and getting more complicated all the time. YourMultilingual search engine optimization for your global marketing strategy. industry itself seems...
Is Africa part of your localization strategy yet?
If you haven't yet thought to include Africa in your localization strategy, you may want to start thinking about it—and soon. Africa is without a...