Rachael Travis
Rachael Travis
Rachael Travis is a manager at ZS in Chicago. Rachael works with clients to design and execute customer insights-driven growth strategies, sales force effectiveness and transformation projects. These efforts include understanding the voice of the customer, segmentation and targeting, sizing and structuring the sales force, and workshop design and facilitation. Rachael holds a B.S. in chemistry and life sciences from the United States Military Academy at West Point. Rachael is currently pursuing her MBA at Notre Dame's Mendoza College of Business.
How to Make Customer Experience Part of Your Company’s DNA
Many of my clients often ask for my opinion on how best-in-class companies determine who owns the customer experience. It’s a fairly simple question,...
Why Marketers Are Plugging Connected Devices Into Their CX Approach
I live in Chicago, where winter can bring significant amounts of snow. If I don’t want to shovel, I need to buy a snowblower—one...
Customer Centricity: Starting to ‘Walk the Walk’
I recently had a negative experience with a product that I purchased from a very large online retailer. The product description stated that it...
What Is Marketing Without Customer Insights?
Marketers engage in a wide range of activities, from developing customer segmentation and targeting strategies to executing email campaigns. The one thing that all...