Philip Hogg
Philip Hogg
pHc
Passionate about customer experience management, word-of-mouth and integrating new channels of feedback.
“How’s your meal”? Fine
Picture this. You’re in a restaurant with your loved one eating a steak that is not particularly special or tender. The waitress then walks...
Loyalty builders
Experts in word-of-mouth marketing will tell you that if you give your customers a good reason to talk about you they will. And if that...
Give me a reason to refer you and I will
Experts in word-of-mouth marketing will tell you that if you give your customers a good reason to talk about you they will. And if that...
Suffering in Silence
There is an adage that says something like "A happy customer will tell 2 or 3 people, whilst an unhappy one will tell 10"....
Mind the Gap
Mind the gap? Marketing Week got me thinking – are some organisations focusing on the wrong things? This article should be a wake-up call...
The social media Zoo
As I've been discussing social media just lately, visions of animals keep cropping up! I've observed 5 levels of corporate engagement when it comes to...