Phil Fernandez
Phil Fernandez
Phil is a 26-year Silicon Valley veteran and has the scars (and a couple of successful IPOs) to prove it. Prior to Marketo, he was President and COO of Epiphany, a public enterprise software company known for its visionary marketing products.
IT…Marketing’s Friend, or Foe?
So is the IT department a friend of the marketer, or not? It is frankly surprising that I have been working in technology for more...
Why I Hate Tuesdays
I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the...
Beyond Sales and Marketing to “The Revenue Team” — Inside Scoop with Marketo CEO Phil Fernandez
CustomerThink Founder/CEO Bob Thompson interviews Phil Fernandez, President and CEO of Marketo, about Revenue Performance Management (RPM). Interview covers the following topics: What is…
Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’
Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. In fact, RPM is today enabling organizations...
Strong Growth Starts With Great Leadership
Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It's the business imperative that consistently trumps...
What Does ‘Big Data’ Really Mean to Revenue Performance?
So how big is big data? And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management...
Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment. Collaboration surely is...
The Buyer Really Doesn’t Care
Sales is from Mars and Marketing is from Venus. Historically that is how it's been. Today's buyer doesn't really care where the walls and...
B2B Marketers Need to Get on Board with Social Media
For B2B marketers to be competitive and grow in 2012, it's essential that they not only realize the value of social media, but make...
In Business, Going on the Offense is Usually the Best
Have you ever worked in a business climate that moves as rapidly and unpredictably as the one we are now experiencing? The velocity of...
IBM Global Survey: CMOs Need to Boost Influence in the Enterprise
An article in last week's Ad Age reports on the results of IBM's first-ever global survey of CMOs. The IBM Institute for Business Values...
Reeling in the Revenue: What Are You Doing to ‘Catch More Fish’ and Grow?
During the past year, I have written frequently on this blog about the increasingly urgent global imperative for businesses to grow. Corporate executives have...
Five Tips for Building a Successful Start-up – And Creating Jobs
Being based in Silicon Valley – which has continued to burnish its reputation as a hotbed of US entrepreneurial growth and excitement – I...
Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
If there are still any lingering doubts about the increasingly central role that "social" is playing in today's business and marketing worlds, I would...
More Intelligent’ Marketing Drives Greater Revenue Performance and ROI
In several previous posts I have been discussing the ways that marketers (and other business professionals) can gain and maintain a secure position at...
Being ‘More Connected’ – Another Key Step in Owning a Seat at the Revenue Table
In my continuing series of blog posts on gaining that proverbial "seat" at the senior management table, I have discussed the importance of being...
More Social’: Part Two of Owning a Seat at the Revenue Table
In my previous blog post, I discussed the ongoing conversation in marketing circles about having a "seat" at the senior management table. To achieve...
Grabbing and Owning a Seat at the Revenue Table
There has been a lot of discussion in recent years about the desire of marketing professionals to have a "seat" at the senior management...
Social Media Shift Causing Ongoing ‘Sea Change’ in Revenue Process
Do you remember when you finally realized that Facebook (and social media in general) was more than just a flash in the plan? Was...
New Study Quantifies Dramatic Growth From Revenue Performance Management
On this blog I have consistently made the point that in today's radically altered buyer/seller environment, companies need to make equally radical changes in...