Patrick Headley
Patrick Headley
GI Direct
Patrick Headley is Sales and Marketing Director at GI Direct. He has held roles with Colorgraphic and J Howitt & Sons before joining GI Direct in 1993. Patrick started with GI Solutions Group as a senior sales person, progressing to Business Development Director, and now heads the sales team.
Investor statements: firms need to get personal
The mass market side of the financial services industry – retail banking and insurance – has long been one of the great exponents of...
Triggering response
The importance of appearance and relevance when it comes to catching a consumer's eye with a piece of personalised direct mail has long been...
Creativity on the outside
A senior marketer made a most enlightening remark to us the other week. She asked why… considering the effort that goes into...
Grand Designs on Transpromo
Everyone seems to be talking about 'transpromo' – the new art of placing targeted adverts on bills, statements and other transactional documents. Yet...