Sarah O'Grady

Effective Strategies to Connect with Value-Hungry Shoppers this Holiday Season

Uncertainty, coupled with tough economic conditions, are driving consumers directly to brands that offer the best coupons, discounts and deals. As people adjust to new variables in their lives, they are shopping smarter and becoming increasingly price sensitive. According to recent Vericast data, a...

Why the ‘Discovery Phase’ Can Make or Break a Rebrand

From meeting timelines to staying on budget and involving the right stakeholders, launching a new brand is no easy feat. Add a global pandemic to the mix and the complications are even greater. For companies who take the rebrand plunge, having the right team...

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