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Sarah O'Grady

Sarah O'Grady
Sarah O’Grady is the Vice President of Brand Marketing for Vericast. As a 15+ year veteran of content, brand and social media marketing across CPG, beauty and technology, she brings an experienced yet experimental point of view to brand-building and customer engagement. Prior to joining Valassis, Sarah served as the Head of Global Social Strategy for Lenovo. She’s worked in-house at L’Oreal and Ethan Allen, and with brands like Sony PlayStation and CVS Pharmacy. Her work has been recognized through Webby, Shorty and ADDY Award wins and nominations.

Effective Strategies to Connect with Value-Hungry Shoppers this Holiday Season

Uncertainty, coupled with tough economic conditions, are driving consumers directly to brands that offer the best coupons, discounts and deals. As people adjust to...

Why the ‘Discovery Phase’ Can Make or Break a Rebrand

From meeting timelines to staying on budget and involving the right stakeholders, launching a new brand is no easy feat. Add a global pandemic...

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