Nick Broomfield

The role of data in driving creativity

As the Cannes International Festival of Creativity (aka the Cannes Lions) concludes for another year, I thought I would comment on my plea for more marketers to start seeing, appreciating and championing the role of DATA in being a critical enabler of driving marketing...

Happy Birthday Nick

I recently celebrated a birthday….not an important one but a Birthday nonetheless. As a Precision Marketing strategist, practitioner and consultant, I am registered with and keep a close watch on over 40 major brand CRM programs across a wide range of categories and industries. And…

Changing skills of the 2012 Marketer

I think it is fair to say that never before has the job of a Marketing Manager been more difficult. We now operate in a world where the social consumer is firmly in control, media is fragmented almost beyond recognition offering us a huge...

New Posts