Vijay Muthupalaniappan
Vijay Muthupalaniappan
Vijay Muthupalaniappan is a Senior Consultant with Infosys Ltd. Currently engaged as a CRM Business Analyst for a Large Australian Telecom Company. Experience working on projects under Waterfall and Agile practices with hands-on Project Management and Estimation. Been a part of large IT Business Transformation projects advising clients with planning and formulating IT implementation / migration strategies.
10 Ways to Enhance the CRM Strategy for Telcos
1. A Well defined CRM Strategy Clear and well defined business goals directly relevant to the CRM initiatives should be in place. So a clear...
Design Thinking: An approach to create business models!
Design thinking concepts have been gaining a lot of importance in recent times due to its ubiquitous application possibilities. It has helped transform products,...
The Circle of Ideation
At the core of Business Model Innovation is "IDEAS" and not just some idea but big, bold and hairy ideas. So its all...
How can CRM leverage Big Data to provide great value?
Customer Relationship Management involves a company's interaction with current and future customers. It is a combination of all customer contact moments and it is...
Design Thinking and Business Model Innovation
Design thinking concepts have been gaining a lot of importance in recent times due to its ubiquitous application possibilities. It has helped transform products,...
Top CRM Trends that will shape up 2013
From "interconnected" business intelligence to added attention from the C-suite, here are five trends that will shape CRM in 2013. There are several major trends...
Leveraging Big Data for addressing CRM Challenges
No one doubts that we are in a data-driven economy but there's plenty of confusion over which data turns to cash and which is...
Growing significance of Governance, Risk and Compliance (GRC) Practices
Introduction Governance, Risk, and Compliance, almost always referred to as GRC, is the latest addition to the parade of three-letter acronyms that are used to...
Social CRM: Integrating powerful social systems to CRM systems
Defining Social CRM Social CRM is a techno-business strategy that helps engage customers through the power of social media, mainly Web 2.0 technologies (Facebook, Twitter,...
CX – Customer Experience and CRM Systems
Introduction Customer Relationship Management (CRM) systems are software packages that help a business focus on its customers by way of understanding their requirements, serving...