Matt Ramerman

Signal to Noise: Connecting with Customers in Tense Times

The concept of “business as usual” has been turned on its head in 2020 — from the pandemic to the recession and the presidential election. Uncertainty has been a constant this year, and businesses have some tough calls to make: potential budget cuts, recasting...

A Look Ahead: 2021 Predictions for Brand Marketers

This year and its turbulence ushered in an enormous shift in how consumers shop and communicate with their brands and institutions. For brands that want to survive from a social distance, BOPIS/BOPAC, contactless delivery and online ordering are now table stakes: the less we...

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