Matt Ramerman

Conversational Marketing is the New Direct Marketing

Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite the consumer’s evolving preferences for how they access products, services and information, I would argue that most brands...

Signal to Noise: Connecting with Customers in Tense Times

The concept of “business as usual” has been turned on its head in 2020 — from the pandemic to the recession and the presidential election. Uncertainty has been a constant this year, and businesses have some tough calls to make: potential budget cuts, recasting...

A Look Ahead: 2021 Predictions for Brand Marketers

This year and its turbulence ushered in an enormous shift in how consumers shop and communicate with their brands and institutions. For brands that want to survive from a social distance, BOPIS/BOPAC, contactless delivery and online ordering are now table stakes: the less we...

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