Sarah Zilenovski

Ecommerce Growth is Slowing. It’s Time to Review Your Online Marketing Strategies and CX.

Ecommerce saw record-breaking gains in 2020. In 2020, according to ClearSale’s State of Consumer Attitudes, CX & Fraud Survey, 78% of consumers in the U.S., Canada, Mexico, Australia and the U.K. spent more online and/or made purchases more often online than pre-pandemic, and 30%...

Does Your B2B Marketing for SaaS Center the Customer Experience?

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships. According to a 2020 Salesforce survey of customers in...

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