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Rives Martin

Rives Martin
Rives is a marketing professional with background in consumer insights, analytics and customer experience strategy. In his 10 years with Merkle, Rives has had the opportunity to partner with national brands such as Nike, Google and L'Oréal to help organizations to better understand their customers and deliver personalized experiences. Rives graduated from the University of Virginia’s McIntire School of Commerce, concentrating in Marketing and Finance.

How Significant is Statistical Significance in Customer Research?

Statistical significance is the gold standard of reliability in research. But what does it really mean in customer insights research? And can you make...

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