Megha Parikh

How to Delight Your Customers (and Make Them Promoters)

Awareness → Convert → Close → Delight!!! Initiating from “awareness” to concluding at “delight”, a customer travels amidst these four phases. # Awareness is to educate customers about your product/ services # Convert is to convince customers to get contact details # Close is the…

Power of Localization: How Language Helps Market Your App Globally?

Language has the power to persuade and make people take action. In mobile app marketing, native language plays an inevitable role to communicate and convince customers about the goodness of a product or service.    A countless number of new mobile apps are being launched…

How To Retain Customers In Times of Automation

Customers by nature, are human beings. They want to be treated in a personal way. Customer service is hyper-personal. Period.   But, in times that we live today, automation is happening everywhere. Businesses are rapidly replacing customer service executives with chatbots and automation tools that…

5 Ways IoT will Forge the Smart Future

IoT. Internet of Things. Does the term sound familiar? From e-retailers to automotive manufacturers, everybody seems to the uttering the same term with a feverish enthusiasm. While some say it is hyped, there is one part of the world where living has changed for the…

The Rise of Chatbots in Customer Service Across Industries

Somewhere during mid-2016 Facebook & Kik launched their chatbots and the whole world went crazy about it. Ever since the launch, Facebook has become home to more than 100,000 active chatbots and kick to more than 20,000. There are other players too. Like IBM...

Proven Ways to Increase Your eCommerce Conversion Rate

Conversion rate is the only metric that shows how healthy an eCommerce business is in winning customers. High volumes of traffic but lesser conversions indicate something is fundamentally wrong with the website. Maybe you are making such mistakes too. Here are some ways you...

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