Megha Parikh
Megha Parikh
Megha Parikh is a digital marketing expert and has been journeying through the world of digital marketing for more than 7 years. She especially enjoys learning about social media marketing and conversion rate optimization while exploring her social and interpersonal skills.
How to Delight Your Customers (and Make Them Promoters)
Awareness → Convert → Close → Delight!!! Initiating from “awareness” to concluding at “delight”, a customer travels amidst these four phases. # Awareness is to...
Power of Localization: How Language Helps Market Your App Globally?
Language has the power to persuade and make people take action. In mobile app marketing, native language plays an inevitable role to communicate and...
How To Retain Customers In Times of Automation
Customers by nature, are human beings. They want to be treated in a personal way. Customer service is hyper-personal. Period. But, in times that…
5 Ways IoT will Forge the Smart Future
IoT. Internet of Things. Does the term sound familiar? From e-retailers to automotive manufacturers, everybody seems to the uttering the same term with a feverish...
The Rise of Chatbots in Customer Service Across Industries
Somewhere during mid-2016 Facebook & Kik launched their chatbots and the whole world went crazy about it. Ever since the launch, Facebook has become...
Proven Ways to Increase Your eCommerce Conversion Rate
Conversion rate is the only metric that shows how healthy an eCommerce business is in winning customers. High volumes of traffic but lesser conversions...