Margarita Hakobyan

Customer Referrals and Returns Are the Main Sources of Growth for This Industry

Most people think that the success of a business lies in how many new customers it gathers over time. However, experienced sales and marketing gurus would tell you that repeat business, and past customers account for more than half of a flourishing business. As...

How Small Customer Experience Improvements Can Add Up To Big Changes

Nowadays, there is stiff competition in the market with many businesses competing against each other. Therefore, the customer experience is a core part of many businesses to give them a competitive edge over others. But it is evident that many businesses, especially medium and...

Customer Service in the Automotive Industry is Changing After Covid19

There is no denying that the COVID -19 has caused an unprecedented disruption in every domain and the automotive industry is no exception. As the lingering effects of pandemic have begun to lessen; the industry is going through an adaption phase to meet the...

What Is Customer Obsession and How to Achieve It

True customer obsession is fundamentally about empathy, accomplished by listening to your customers. You may understand your clients' needs and develop genuine sympathy for them by carefully listening. It is inadequate to listen to customers. While most firms dedicate considerable time and money to hearing...

How to Handle Negative Customer Reviews

Negative criticism, whether it's from a coworker or a manager, has the power to demoralize and discourage. The good news is that you can change your perspective on negative criticism and turn it into a tool for personal growth by mastering a few basic...

How to Measure Customer Lifetime Value

Retaining customers should always be the main goal of any company. While gaining new customers is also important, constantly searching for new clients can leave your company without a solid foundation to stand on. Loyal customers offer a constant revenue stream, which can help...

Relationship between Employee Job Satisfaction and a Customer’s Repurchase

Customer satisfaction is an integral part of a company's success, as a satisfied customer returns. They will usually post about their experience online, tell their friends, or generally want to continue supporting the company. However, customer satisfaction can often hinge on employee job satisfaction....

Marketing Your Business to Customers with Little or No Money

Many people have the misconception that marketing your business costs a fortune. It is worth noting that there are many proven ways through which you can market your business with little or no money. It involves innovative strategies that generate more leads, customers and...

Your Site Traffic – Is it Your Customers or Bots?

If a large majority of your website traffic consists of bots, then this is a sure sign of concern for you. There are many reasons why you may be undergoing bot traffic. Finding, eliminating, and troubleshooting this bot traffic becomes an important task in...

Things Business Owners Should Do About Employee Recognition

As a business owner, if your focus is not employee recognition, it’s important that you start working on it. According to studies, 82% of employees rank employee recognition very highly. Recognition can be very positive in improving productivity. It has also been proven that...

What is Data Classification and What Customer Information Should be Classified

Classifying data can serve numerous purposes and have countless benefits for professionals. There are also many naming conventions that you can follow to classify data. Below, the article will break down some of the basics of data classification, and also shed light on its...

Implementing Customer Retention Strategies to Increase Lifetime Value

It is much cheaper to get repurchases from current and former customers than it is to find new customers. Returning customers also spend more money and contribute to word-of-mouth marketing. Companies must realize the importance of customer retention, and also learn about the best...

How COVID-19 Has Changed Customer Behavior

The pandemic heralded many changes with sudden stay-at-home orders and social distancing requirements, resulting in new challenges for businesses to face, including significant changes in customer behavior. For the first time in a long time, customers began to pay more attention to and change...

Protect Your Customers’ Data: Establishing Privacy and Security Programs

Privacy and security programs can go a long way in ensuring customer data protection. Beyond the obvious moral and legal obligation, there are reputational risks, severe financial and logistics-related consequences if customer data is exposed in a privacy breach. A comprehensive privacy and security...

5 Techniques Businesses use to Capture Customer Attention

One of the biggest and most asked questions of the business industry revolves around capturing customer attention. As long as there will be goods to sell, businesses will try increasingly different ways to grab attention. Before, grabbing attention only involved putting an advertisement...

9 Ways to Make a Good First Impression on Your Customers

Making a good first impression is more important than ever before. With social media and the web, your online presence is an important tool in portraying your company and brand in a positive light. Here are nine ways to craft your online image to...

How Restaurants Can Give Customers the Best Experience During COVID

The COVID-19 pandemic has had a devastating impact on the restaurant industry. According to the National Restaurant Association, realized sales in 2020 came in at $240 billion below forecasts, over 110,000 establishments were closed, and nearly 2.5 million jobs were lost. All of these...

7 Customer Support Services That Make Sense to Outsource

Customer support services will make sense to outsource if quality and cost considerations are in line. Of course, you do not want bad karma to descend upon your business if your support service breaks in the process. Right off the bat, you do not...

Customer Confidence is Declining – What’s Next for Retail After COVID-19

Much of everything connected with COVID-19 has been surprising. Take for example the V-shaped recovery, the astoundingly small time it has taken to get back to the previous market highs, or even the economic doldrums of today that many companies have breached their all-time...

The Beauty of Promotional Products: Caring About Your Customers and Instant Brand Recognition

Here is a question: how many promotional products do you have lying around in your home or stuffed away in the bottom of a drawer? Promotional items like pens, notepads, can cozies, etc. are common freebies given away by companies to promote their brand...

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