Margarita Hakobyan
5 Things Your Website Is Doing That Drives Your Customers Away
Small business owners often wear many hats. In the early days, solopreneurs and freelancers especially are responsible for creating and maintaining their websites and...
Great Online Customer Experience Is Your Key To Success
In 2017, more than 1.6 billion people made online purchases around the world, and e-retail sales around the world were worth more than 2...
Practices That Create Positive Purchasing Experiences For Your Customer
Every business in the world has competition. One crucial way for businesses to differentiate their offerings from their competition is by creating a positive...
What Are Your Customer Shopping Experience Expectations in 2018?
As many industries and business segments continue to see massive disruption from new digital technologies and innovations, retail will continue to evolve in 2018....
5 Ways To Keep Your Customers When Relocating
Relocating can be an incredible boon to companies. They can reduce their operation costs by moving to a new, more affordable facility, they can...
How Branding Impacts Customer Purchase Decisions
We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Every business has...
4 Characteristics of Millennial Customers You Need To Know
As the millennial generation becomes the generation with the most buying power in the market, it's more important than ever for marketers to really...
Here is Why Customers To Be Part Of The Advertising Conversation
There's an old fashioned model of business marketing that goes something like this: a company creates a product. It creates marketing to go with...
The Psychology of Marketing To Kids As Customers
Kids are becoming active consumers earlier than ever. A combination of factors – higher allowances, an increased desire for parents to teach children how...
How Can IT Automation Improve A Business’s Ability To Meet Customer Needs?
When customers think about machine learning, big data, and personalization of shopping experiences, they often draw back. A few examples of businesses who have...
6 Ways To Present Your Product To Customers That Stand Out
When trying to sell a product to a customer, it's tempting to argue that a product is unique. The old adage of "there's nothing...
Using Data Science To Improve Customer Experience
While content marketing may always be the number one way to reach customers on the web, using data science is the number one way...
6 Lead Nurturing Strategies To Build and Maintain The Customer Relationship
Content marketing, thought leadership, social media, and information equality have all dramatically changed the way sales happens across industries. Although marketing and sales had...
Crowdfunding via Customers: Is This The New Startup Capital?
With more and more companies in a variety of sectors developing new crowdfunding campaigns, it makes sense to ask whether crowdfunding is likely to...
What Really Drives Customer Satisfaction During Online Purchases
Marketers and business executives sometimes act like it’s impossible to tell what drives customer satisfaction when customers are shopping at the online storefront instead...
7 Guaranteed Ways To Engage Customers On Snapchat
Occupying an interesting space between social media platform and messaging app, business users are just starting to understand how to use Snapchat to engage...
4 Ways to Personalize Your Customer’s Shopping Experience
We all know how to personalize a customer’s experience of shopping in a brick and mortar store. The dress code of the location, the...
4 Ways To Ensure Successful Online Customer Experience and Perception
Customers can be the undoing of your business, more so in today’s world where information travels faster than the speed of sound. This is...
How Psychology Influences Customer Behavior In the Marketplace
Marketing for businesses is the practice of manipulating consumer behavior. Companies try to show that their brand is better than the other brands, or...
5 Ways eCommerce Businesses Can Increase Customer Lifetime Value
Once a customer visits your site, a relationship is birthed, one that must be nurtured. Your ecommerce website must be structured in a way...
