Margarita Hakobyan
Things Business Owners Should Do About Employee Recognition
As a business owner, if your focus is not employee recognition, it’s important that you start working on it. According to studies, 82% of employees rank employee recognition very highly. Recognition can be very positive in improving productivity. It has also been proven that...
What is Data Classification and What Customer Information Should be Classified
Classifying data can serve numerous purposes and have countless benefits for professionals. There are also many naming conventions that you can follow to classify data. Below, the article will break down some of the basics of data classification, and also shed light on its...
Implementing Customer Retention Strategies to Increase Lifetime Value
It is much cheaper to get repurchases from current and former customers than it is to find new customers. Returning customers also spend more money and contribute to word-of-mouth marketing. Companies must realize the importance of customer retention, and also learn about the best...
How COVID-19 Has Changed Customer Behavior
The pandemic heralded many changes with sudden stay-at-home orders and social distancing requirements, resulting in new challenges for businesses to face, including significant changes in customer behavior. For the first time in a long time, customers began to pay more attention to and change...
Protect Your Customers’ Data: Establishing Privacy and Security Programs
Privacy and security programs can go a long way in ensuring customer data protection. Beyond the obvious moral and legal obligation, there are reputational risks, severe financial and logistics-related consequences if customer data is exposed in a privacy breach. A comprehensive privacy and security...
5 Techniques Businesses use to Capture Customer Attention
One of the biggest and most asked questions of the business industry revolves around capturing customer attention. As long as there will be goods to sell, businesses will try increasingly different ways to grab attention. Before, grabbing attention only involved putting an advertisement...
9 Ways to Make a Good First Impression on Your Customers
Making a good first impression is more important than ever before. With social media and the web, your online presence is an important tool in portraying your company and brand in a positive light. Here are nine ways to craft your online image to...
How Restaurants Can Give Customers the Best Experience During COVID
The COVID-19 pandemic has had a devastating impact on the restaurant industry. According to the National Restaurant Association, realized sales in 2020 came in at $240 billion below forecasts, over 110,000 establishments were closed, and nearly 2.5 million jobs were lost. All of these...
7 Customer Support Services That Make Sense to Outsource
Customer support services will make sense to outsource if quality and cost considerations are in line. Of course, you do not want bad karma to descend upon your business if your support service breaks in the process. Right off the bat, you do not...
Customer Confidence is Declining – What’s Next for Retail After COVID-19
Much of everything connected with COVID-19 has been surprising. Take for example the V-shaped recovery, the astoundingly small time it has taken to get back to the previous market highs, or even the economic doldrums of today that many companies have breached their all-time...
The Beauty of Promotional Products: Caring About Your Customers and Instant Brand Recognition
Here is a question: how many promotional products do you have lying around in your home or stuffed away in the bottom of a drawer? Promotional items like pens, notepads, can cozies, etc. are common freebies given away by companies to promote their brand...
Will Coronavirus Transform Customer Shopping Habits
With most Americans under stay-at-home orders, there has been little happening on the retail front outwardly since most stores are shuttered. Instead, Internet usage has vastly changed within a short period of time and consumers have turned to online shopping, only leaving the house...
How Customers See Cybersecurity and Privacy Risks
Businesses want to know as much as possible about their customers. This is why cookies are so helpful in tracking user searches, location information, etc. Data like this is crucial in making business decisions and giving customers what they want. While businesses now depend...
Is Getting New Customers Through Search Engines Hard? Try the Following Options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that...
How Retailers Can Appeal to the Luxury Retail Customer
Appealing to the luxury retail customer is simply a smart business move. Luxury customers are some of the most valued customers in the retail industry. These are the customers that simply purchase items at full-price rather than wait for offers and sales. While luxury...
7 Ways to Make Current and New Customers Feel Safe
Your new customers won't be your current customers for very long if they aren't feeling safe dealing with you. Safety is paramount when it comes to experiencing comfort. The more comfortable your customers feel when engaging with you, the longer they will hang around....
Improving Customer Satisfaction Is the Only Way to Ensure More Sales in E-Commerce
Customer satisfaction is the central, most important aspect of achieving business success. This is especially important for e-commerce businesses given that it is more difficult for these businesses to develop trust due to their online nature. The most successful e-commerce entities spend significantly upon...
Embracing Customer Data Privacy and Security as a Business Strategy
Customer data. It’s perhaps the most important aspect of your business. It helps shape your future business and can help you curate a unique experience for each customer. Some of this data is gathered via your organization’s own efforts, while other data is offered...
Leadership Development: Impacting Customer Experience
All too often, leadership development is not taken seriously because upper management is wary of empowering those in the lowest rungs of the hierarchy. However, research has shown that leadership development can have a tremendous impact on the overall customer experience. What Exactly Is Leadership...
Why So Much Effort and Money is Wasted Through Poor Communication with Customers
Customers expect to be heard and to have the company act positively in response to their questions or concerns. The truth of the matter is, though, that many times companies have poor communication with their customers. This often leads to frustration and dissatisfaction. Poor...