Margarita Hakobyan

The Effects of Underpaid Customer Service Employees

Too many companies assume that they can afford not to pay their customer service employees a fair wage. After all, these hourly workers tend...

Best Practices For Protecting Customer Data

We live in a world of big data. Between website cookies and credit card information, customer information is gathered and shared in more ways...

Possible Risks Within Your Company That Could Drive Customers Away

As a business, finding customers in the first place can be a challenge. Driving them away is unacceptable – and expensive. Bringing in new...

How To Find Value When Testing The Customer Experience

When designing websites, graphic interfaces, social media, and more, it’s important to know what the customer is experiencing. To some degree, designers can look...

5 Things Your Website Is Doing That Drives Your Customers Away

Small business owners often wear many hats. In the early days, solopreneurs and freelancers especially are responsible for creating and maintaining their websites and...

Great Online Customer Experience Is Your Key To Success

In 2017, more than 1.6 billion people made online purchases around the world, and e-retail sales around the world were worth more than 2...

Practices That Create Positive Purchasing Experiences For Your Customer

Every business in the world has competition. One crucial way for businesses to differentiate their offerings from their competition is by creating a positive...

What Are Your Customer Shopping Experience Expectations in 2018?

As many industries and business segments continue to see massive disruption from new digital technologies and innovations, retail will continue to evolve in 2018....

5 Ways To Keep Your Customers When Relocating

Relocating can be an incredible boon to companies. They can reduce their operation costs by moving to a new, more affordable facility, they can...

How Branding Impacts Customer Purchase Decisions

We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Every business has...

4 Characteristics of Millennial Customers You Need To Know

As the millennial generation becomes the generation with the most buying power in the market, it's more important than ever for marketers to really...

Here is Why Customers To Be Part Of The Advertising Conversation

There's an old fashioned model of business marketing that goes something like this: a company creates a product. It creates marketing to go with...

The Psychology of Marketing To Kids As Customers

Kids are becoming active consumers earlier than ever. A combination of factors – higher allowances, an increased desire for parents to teach children how...

How Can IT Automation Improve A Business’s Ability To Meet Customer Needs?

When customers think about machine learning, big data, and personalization of shopping experiences, they often draw back. A few examples of businesses who have...

6 Ways To Present Your Product To Customers That Stand Out

When trying to sell a product to a customer, it's tempting to argue that a product is unique. The old adage of "there's nothing...

Using Data Science To Improve Customer Experience

While content marketing may always be the number one way to reach customers on the web, using data science is the number one way...

6 Lead Nurturing Strategies To Build and Maintain The Customer Relationship

Content marketing, thought leadership, social media, and information equality have all dramatically changed the way sales happens across industries. Although marketing and sales had...

Crowdfunding via Customers: Is This The New Startup Capital?

With more and more companies in a variety of sectors developing new crowdfunding campaigns, it makes sense to ask whether crowdfunding is likely to...

What Really Drives Customer Satisfaction During Online Purchases

Marketers and business executives sometimes act like it’s impossible to tell what drives customer satisfaction when customers are shopping at the online storefront instead...

7 Guaranteed Ways To Engage Customers On Snapchat

Occupying an interesting space between social media platform and messaging app, business users are just starting to understand how to use Snapchat to engage...

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