Margarita Hakobyan
Customer Confidence is Declining – What’s Next for Retail After COVID-19
Much of everything connected with COVID-19 has been surprising. Take for example the V-shaped recovery, the astoundingly small time it has taken to get back to the previous market highs, or even the economic doldrums of today that many companies have breached their all-time...
The Beauty of Promotional Products: Caring About Your Customers and Instant Brand Recognition
Here is a question: how many promotional products do you have lying around in your home or stuffed away in the bottom of a drawer? Promotional items like pens, notepads, can cozies, etc. are common freebies given away by companies to promote their brand...
Will Coronavirus Transform Customer Shopping Habits
With most Americans under stay-at-home orders, there has been little happening on the retail front outwardly since most stores are shuttered. Instead, Internet usage has vastly changed within a short period of time and consumers have turned to online shopping, only leaving the house...
How Customers See Cybersecurity and Privacy Risks
Businesses want to know as much as possible about their customers. This is why cookies are so helpful in tracking user searches, location information, etc. Data like this is crucial in making business decisions and giving customers what they want. While businesses now depend...
Is Getting New Customers Through Search Engines Hard? Try the Following Options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that...
How Retailers Can Appeal to the Luxury Retail Customer
Appealing to the luxury retail customer is simply a smart business move. Luxury customers are some of the most valued customers in the retail industry. These are the customers that simply purchase items at full-price rather than wait for offers and sales. While luxury...
7 Ways to Make Current and New Customers Feel Safe
Your new customers won't be your current customers for very long if they aren't feeling safe dealing with you. Safety is paramount when it comes to experiencing comfort. The more comfortable your customers feel when engaging with you, the longer they will hang around....
Improving Customer Satisfaction Is the Only Way to Ensure More Sales in E-Commerce
Customer satisfaction is the central, most important aspect of achieving business success. This is especially important for e-commerce businesses given that it is more difficult for these businesses to develop trust due to their online nature. The most successful e-commerce entities spend significantly upon...
Embracing Customer Data Privacy and Security as a Business Strategy
Customer data. It’s perhaps the most important aspect of your business. It helps shape your future business and can help you curate a unique experience for each customer. Some of this data is gathered via your organization’s own efforts, while other data is offered...
Leadership Development: Impacting Customer Experience
All too often, leadership development is not taken seriously because upper management is wary of empowering those in the lowest rungs of the hierarchy. However, research has shown that leadership development can have a tremendous impact on the overall customer experience. What Exactly Is Leadership...
Why So Much Effort and Money is Wasted Through Poor Communication with Customers
Customers expect to be heard and to have the company act positively in response to their questions or concerns. The truth of the matter is, though, that many times companies have poor communication with their customers. This often leads to frustration and dissatisfaction. Poor...
13 Ways to Attract More Customers to Your Local Business
Businesses need new customers. By focusing on attracting more customers you are hedging against the loss of existing customers. Even if you are hitting revenue goals, you should still focus on getting more customers through the door. This will prevent future profit declines and...
6 Ways to Improve Customer Relationships with Learning Management Systems
Learning management systems (LMS) have been rapidly adopted by businesses of all sizes. It provides a relatively affordable option for employee orientation and training staff. However, learning management systems have so much more to offer. Businesses tend to think about the LMS in reference...
The Biggest Misconception in Real Estate: Are You a Customer or a Client?
When it comes to buying or selling a house there is lots of jargon and ‘realtor-speak’ that is simply befuddling—short sale, blockbusting, cap rate, and so on. Then there are the words you think you know but actually have an entirely different meaning, like...
Are Your Customers Happy? 5 Ways to Improve Your Customer Experience with Web...
E-commerce is expected to hit $4.5 trillion by 2021, making it essential for all businesses to have an online presence. As the online space becomes more crowded, you have a mere 4-8 seconds to capture the attention of your potential customer. Once you are...
Customer Experience Mistakes That Businesses Are Still Making Online
More and more commerce is transitioning to online experiences. This makes sense; more people use the internet than ever before and more than half of customers buy something online monthly. Making sure that a company’s online presence and customer experience is as good as...
Inexpensive Ways To Attract New Local Customers
For a business to grow, it needs to attract new customers, while also maintaining the customers it already has. But many growing businesses don’t have a lot of marketing dollars to spread around in order to try and grow their presence. This can provide...
The Rise Of Online Privacy Concerns Inhibits the Customer Online Shopping Experience
Concerns about internet privacy are nothing new. Pew Research started tracking the spread and impact of social media in 2005. Since then, several incidents have highlighted to Americans that their information isn’t as private as they want it to be. Edward Snowden’s releases in...
When The Customer Is The Patient: Lessons From Healthcare Startups
From 3D printing of organs from a patient’s own cells to AI collection and analysis of huge amounts of data to new ways of communicating from patient to patient, the healthcare system has been experiencing huge disruption in recent years. The American Health Care...
Should You Ascertain Your Success And Failures With Customer Surveys
When businesses are trying to understand whether or not their websites, customer service strategies, and other develops are working or not, they are often advised to ask customers what they think about what’s happening. Customer surveys are the easiest way to do this. They...