Margarita Hakobyan

Humanizing Technology is the Next Step To Improving Customer Experience

More and more companies are utilizing big data, AI recommendations, and chatbots to simplify their customer experiences. This takes a significant load off of customer support representatives, who otherwise end up repeatedly answering simple questions (open hours, mailing addresses, etc). They can then focus...

The Effects of Underpaid Customer Service Employees

Too many companies assume that they can afford not to pay their customer service employees a fair wage. After all, these hourly workers tend to have a high turnover rate anyway, so what’s the point in trying to keep them? It turns out that...

Best Practices For Protecting Customer Data

We live in a world of big data. Between website cookies and credit card information, customer information is gathered and shared in more ways than ever before. Customers know that their data is collected while they browse online, and some customers have awareness of...

Possible Risks Within Your Company That Could Drive Customers Away

As a business, finding customers in the first place can be a challenge. Driving them away is unacceptable – and expensive. Bringing in new customers costs between five and twenty-five times as much as retaining the customers you already have. If you can identify...

How To Find Value When Testing The Customer Experience

When designing websites, graphic interfaces, social media, and more, it’s important to know what the customer is experiencing. To some degree, designers can look over systems and get an idea of how the customer will use a program or site. Their understanding, however, is...

5 Things Your Website Is Doing That Drives Your Customers Away

Small business owners often wear many hats. In the early days, solopreneurs and freelancers especially are responsible for creating and maintaining their websites and social media. When you look at statistics like bounce rates and time on page numbers, you may feel overwhelmed –...

Great Online Customer Experience Is Your Key To Success

In 2017, more than 1.6 billion people made online purchases around the world, and e-retail sales around the world were worth more than 2 trillion dollars (U.S.). What should that tell you as a business? That more and more of your customers are shopping...

Practices That Create Positive Purchasing Experiences For Your Customer

Every business in the world has competition. One crucial way for businesses to differentiate their offerings from their competition is by creating a positive purchasing experience. When customers have a great experience buying your products, they’re more likely to become return customers, share positive...

What Are Your Customer Shopping Experience Expectations in 2018?

As many industries and business segments continue to see massive disruption from new digital technologies and innovations, retail will continue to evolve in 2018. Companies that want to be successful in an ongoing way will need to pay attention to trends and determine the...

5 Ways To Keep Your Customers When Relocating

Relocating can be an incredible boon to companies. They can reduce their operation costs by moving to a new, more affordable facility, they can improve accessibility to public transportation or walkable areas, and they may be able to expand their operations in a new...

How Branding Impacts Customer Purchase Decisions

We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Every business has a brand, every business focuses on its brand, every executive knows that keeping the brand intact is a crucial piece...

4 Characteristics of Millennial Customers You Need To Know

As the millennial generation becomes the generation with the most buying power in the market, it's more important than ever for marketers to really understand what makes millennials willing to open up their digital wallets. Much has been written about how millennials are disrupting...

Here is Why Customers To Be Part Of The Advertising Conversation

There's an old fashioned model of business marketing that goes something like this: a company creates a product. It creates marketing to go with the product. It pushes out mass marketing in the form of TV ads, radio ads, magazine ads, and possibly free...

The Psychology of Marketing To Kids As Customers

Kids are becoming active consumers earlier than ever. A combination of factors – higher allowances, an increased desire for parents to teach children how to manage money, and proliferation of marketing vectors through net accessibility, to name a few – have pushed marketers past...

How Can IT Automation Improve A Business’s Ability To Meet Customer Needs?

When customers think about machine learning, big data, and personalization of shopping experiences, they often draw back. A few examples of businesses who have gone too far in data collection – the classic example of Target knowing customers were pregnant before they did, or...

6 Ways To Present Your Product To Customers That Stand Out

When trying to sell a product to a customer, it's tempting to argue that a product is unique. The old adage of "there's nothing new under the sun" generally holds true, however; even the first personal computers sold to home customers had predecessors. So...

Using Data Science To Improve Customer Experience

While content marketing may always be the number one way to reach customers on the web, using data science is the number one way to keep them around once you've caught their attention. Data science, also called big data or machine learning, helps companies...

6 Lead Nurturing Strategies To Build and Maintain The Customer Relationship

Content marketing, thought leadership, social media, and information equality have all dramatically changed the way sales happens across industries. Although marketing and sales had some amount of connection, in many ways, they operated as intentionally separate entities. While clients may have had opinions about...

Crowdfunding via Customers: Is This The New Startup Capital?

With more and more companies in a variety of sectors developing new crowdfunding campaigns, it makes sense to ask whether crowdfunding is likely to replace startup capital in the near future. Crowdfunding is quite different from the traditional process of funding a business. Instead...

What Really Drives Customer Satisfaction During Online Purchases

Marketers and business executives sometimes act like it’s impossible to tell what drives customer satisfaction when customers are shopping at the online storefront instead of the physical location. Companies rely on byzantine formulae and convoluted logic to try and understand what customers want, instead...

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