Margarita Hakobyan

What is the Purpose of Your Social Media Presence?

In the modern world of the Internet, businesses are almost inundated with data. From your website to your Facebook business page, you can track the metrics of how many posts get comments, shares, what time of day is the most successful time to post,...

The Right Way to Get a Press Coverage

There's an old adage that there is no such thing as bad publicity (except, perhaps, your own obituary), but if you've watched a Twitter hashtag go down in flames recently, you know that's not actually true. The worst thing, however, has to be no...

How to Measure the Impact of Your Content Marketing

Many resources remind you constantly of the importance of developing and expanding a content marketing program. After launching your business you may be creating social media posts, blog posts, and optimizing your website to make sure that you’re being found during searches. But how...

Why marketing will get harder and more complex to manage

We often talk about the high quality techniques needed to successfully create the best online content for businesses, and the importance of customer engagement and other thought leadership qualities. However, content marketing gets more intense and harder to manage. What is it that causes marketing...

How to engage your customers in your content strategy

In the marketing world, we constantly talk about how to engage customers. We could even call customer engagement the Holy Grail of personalized marketing. When you get a customer engaged, they are much more likely to purchase your services, spread word of your company,...

3 ways that giving back to your community can help grow your business

We often approach charity and giving within the community from a very business-focused perspective. We look at how write-offs help a business decrease their tax burden and increase their bottom line. We don't often look at how businesses that are active and involved in...

How to get the most out of your marketing budget

With many business to business companies, a main pressure point is the marketing budget. It's a common business aphorism that you have to spend money to get money, but in order to operate a business successfully, it's important to make sure that the marketing...

Questions to ask before marketing your business

Before you can successfully market a business, there are several questions that must be asked. Most customers are completely overwhelmed by marketing and advertising these days. To make sure that you don't disappear in the background noise of their digital world, your business's marketing...

Rebranding your business: When, Why, And How

There are a variety of reasons you might be considering a fresh face for your business. Perhaps you've been a fairly small, word of mouth company, and you're realizing that there's more out there for you if you can just make your company feel...

Why your business needs to have a top-notch content strategy

We often talk about content marketing as the marketing wave of the future. We say that content marketing is going to be the next revelation, bring in more customers, and change everything about how we connect with...

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