Margarita Hakobyan

7 Guaranteed Ways To Engage Customers On Snapchat

Occupying an interesting space between social media platform and messaging app, business users are just starting to understand how to use Snapchat to engage their customers and build their reputation. Since Snapchat is something of a different product than the typical Big Three of...

4 Ways to Personalize Your Customer’s Shopping Experience

We all know how to personalize a customer’s experience of shopping in a brick and mortar store. The dress code of the location, the greetings and approaches that sales staff are trained on, and the overall process of the store are all elements of...

4 Ways To Ensure Successful Online Customer Experience and Perception

Customers can be the undoing of your business, more so in today’s world where information travels faster than the speed of sound. This is even worse for businesses with an online presence. At times, all it takes is one bad mention on a review...

How Psychology Influences Customer Behavior In the Marketplace

Marketing for businesses is the practice of manipulating consumer behavior. Companies try to show that their brand is better than the other brands, or that their product is worth the cost, or that their service is a better deal than the other company’s service....

5 Ways eCommerce Businesses Can Increase Customer Lifetime Value

Once a customer visits your site, a relationship is birthed, one that must be nurtured. Your ecommerce website must be structured in a way that encourages purchases and repeat customers. Relationships are not a hit and run thing, gaining customer loyalty is the key...

What It Takes To Deliver Breakthrough Customer Experiences

Customers are the core of every business. Whether your company works business to business or business to consumer, your target audience is made up of customers who need to purchase your products or services in order to be successful. By offering those customers exceptional...

How To Use Artificial Intelligence To Enhance Customer Experience

When we think of artificial intelligence, most people think of two specific things: androids, and the future. We think of creations that will look, more or less, like humans, and things which are far off from our modern times. Artificial intelligence (for better or...

4 Ways To Win Customers This Holiday Season

In the holiday season, customers are happy to make a one-time purchase from a store that they normally wouldn’t frequent because they’re looking for a gift or special holiday item. That may help you make your sales goal today, but won’t help you during...

Why Business Development Is Never A One And Done Project

As part of starting your business, you created a business plan, built a website, created a social media presence, and defined your ideal customer. You’re done, right? Now you just sit back and run your business. Not exactly. These four examples show how business...

How To Overcome Cultural Barriers In The Workplace

As businesses grow more diverse and more worldly, it is more and more common to encounter both employees and clients who are from very different cultures from your own. How you manage these situations says quite a bit about you as a team leader,...

How To Create Content That Search Engines Will Love

As you create content for your website or blog, your primary goal is to provide high quality information that benefits your audience. At the same time, there is nothing wrong with creating content that search engines will fall in love with. But here is the...

Good Content Marketing Can’t Be a Bait And Switch

When you're creating the very best in content marketing, it's possible that you'll get distracted from your true mission – creating the very best product or service for your customers. We understand how that happens; after all, creating your product is what comes naturally...

Should You Bother Marketing If Your Product Isn’t Good?

When we start a business or develop a new idea, we often have a very idealistic vision of how things are going to go. Sometimes, market forces, budget constraints, or personnel issues conspire to keep products or services from being as good as we...

5 Branding & Marketing Ideas to Steal and Scale from Sports Advertising

Have you ever wondered why television networks can charge (and get) $5 million for 30 seconds of air time during the Super Bowl? Is it possible brands are getting that much bang for their buck? Yep. Super Bowl 50 was the third most...

Can You Go Cheap With A Million Dollar Idea?

When you're an entrepreneur with an idea that you're sure will make you a million dollars, one of the tricky pieces of getting started is raising enough startup capital to get you off the ground. Before you can start approaching Shark Tank competitions and...

6 Smart Tips to Take Employee Motivation Beyond Carrot and Stick

You know the carrot and stick model. We learn it in pre-school. If you do what the teacher says, you get gold stars. If you don’t, no gold stars for you. We carry that reward and result model throughout our educational system, handing...

Is Your Content Worth Sharing

We've talked before about how to make sure your content is worth reading. Now, we need to talk about what makes your content worth sharing. After all, having the readers who already end up at your website read it is good, and having readers...

Stop Making These Excuses About Your Marketing Campaign

If you want to succeed at business, one of the key things you must do is learn to avoid excuses at all costs. If something needs to get done for your business, there's no excuse good enough to keep it from happening. One of...

4 Ways to Pull Yourself Out of a Business Rut

It doesn't matter how you got there; every entrepreneur has been there with you. The sense that everything that can go wrong, is going wrong. The feeling that you're stuck on a treadmill and not making any forward progress. The feeling that you just...

What is the Purpose of Your Social Media Presence?

In the modern world of the Internet, businesses are almost inundated with data. From your website to your Facebook business page, you can track the metrics of how many posts get comments, shares, what time of day is the most successful time to post,...

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