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Lorenzo Introna

Lorenzo Introna
Lorenzo started his career in IT engineering which led to a position at one of Germany's premium automobile manufacturers. As responsible manager for various international systems he executed and headed international projects in different sectors in Europe and Asia. He changed roles from IT into Marketing, taking care of the CRM strategy and innovation and was manager for sales channel strategies and retail CRM integration.

Customer Experience in a Digital Continuum

Looking into the future is like looking into a crystal ball, especially when thinking about how people’s perceptions will change in the next 3...

Customer Journey – What is your customers state of mind

In my previous blog on thinking the unthinkable, I indicated the need to anticipate and support the whole customer experience. In my view, many...

Escaping the Big Data Black Hole

In a recent client meeting with a large US bank, we were talking about the way customers' expectations have changed and there is a...

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