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Larry Mosiman

Larry Mosiman

Using Customer-Driven Marketing to Act Like the Corner Store

I like shopping at my local grocery store. The employees recognize me and we shoot the breeze while they ring up my purchases. It...

CPR for Healthcare: CRM Can Aid Pharma Marketing and Disease Management

With healthcare reform at the forefront right now and healthcare costs on the rise, it is a necessity that the healthcare industry uses every...

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