Kyle Wong
The Untapped Potential of UGC: Why Your Strongest Content Creator Is A Happy Customer
Nearly 90% of U.S. consumers said that real-life customer ratings and reviews impact their purchasing decisions When was the last time you chose a new restaurant without first checking customer ratings online? What about your latest phone upgrade? Did you read user reviews? Watch a...
How to Protect Your Brand from the #Deinfluencing Trend Happening Across Social Platforms
The #deinfluencing hashtag is rapidly accelerating across TikTok and other social platforms with influencers advising followers which products not to buy In the same way influencer marketing helped drive the #TikTokMadeMeBuyIt trend on social, a hashtag that has more than 40 billion mentions, influencers are...