Kevin Miller
Kevin Miller
Kevin Miller is VP Sales & Marketing for www.salesfusion.com - a SaaS based demand generation solution that specializes in helping b2b companies implement nurture/drip marketing.
My 2013 b2b Markeing wish list
As we approach the beginning of a new year, it's important as professional marketers to reflect on what we were able to accomplish in...
The b2b eMarketing Skillset is evolving
Weekly blog update from FusionMARKETER by www.salesfusion.com My love of marketing began shortly after graduation from College. Fresh with a BS Marketing/BS Psychology, I...
Getting your feet wet with drip-based email marketing
As more and more companies move towards fully integrated marketing automation systems, marketing end-users can sometimes struggle with getting their heads around the more...
Benefits and Hype of web visitor tracking
Web visitor tracking has gained in popularity as a b2b demand generation tool over the last 2 years. Companies have begun to fully...
Drip email marketing – simplicity pays big benefits
Drip email marketing is gaining in popularity and usage amongst b2b marketers. At SalesFUSION we continually track key words rigorously and drip marketing...
The value of integrating marketing automation and CRM
CRM deployments can suffer a variety of setbacks. One of the most common setbacks is poor adoption, usage, by the sales team. ...
Pulling the Trigger on email marketing
Email marketing has come a long way since it began receiving the attention of b2b marketers in and around the year 2000. Savvy...
Using Trigger/Nurture-based email campaigns to improve PPC Lead Conversion
Pay Per Click usage in B2B environment is growing rapidly. Spending on networks such as AdWords is becoming a significant part of the B2B...
I learned everything about b2b marketing from infomercials!
I learned everything I need to know about b2b marketing from watching Infomercial! OK, so I'm spinning a bit of a lie. I didn't learn...