Kevin Mabley
The Center of the Relationship: Capturing Preferences is the Key to Relevance
The days of batch-and-blast marketing are over. Today's savvy consumers want—and expect—the commercial communications they receive to be timely, relevant and based on their...
Email Marketing’s Past, Present & Future: Moving Toward the Lifecycle Approach
With rapid advancements in email technology and increased sophistication among email consumers, there's no question that email marketing has evolved to become more customer-oriented....
The New Definition of Spam and How to Overcome It
Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however,...