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Ken Powaga

Ken Powaga
Ken Powaga is Senior Vice President, GfK Customer Loyalty, with more than 25 years experience in the research industry including client side experience. His sales and account management experience includes establishing long running customer satisfaction programs for Coca-Cola, Ford Trucks, HP, US Bank, and others. Ken also worked extensively with clients in the high-tech, retail, and financial service industries, and was involved in development, global harmonization, training and marketing of many of GfK's products including GfK LoyaltyPlus SM, GfK KDA+ SM, BPISM, BVT® and others.

Trust: A Pathway to Customer Loyalty

"In God we trust, all others pay cash" was a very popular sign in many stores in the pre-credit card days. Perhaps, this attitude...

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