Julie Persofsky
Julie Persofsky
Julie Persofsky is the Director of Customer Strategy at Influitive, the advocate marketing experts. In this role, she forges new paths for Influitive and its customers, and designs customer strategic initiatives.
The Art Of Asking For A Customer Reference
The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are…
The Art Of Asking For A Customer Reference
The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps...
4 Ways To Measure The ROI Of Your Advocate Marketing Program
We no longer live in the simple Mad Men days of advertising. Today’s marketing world is driven by metrics, where technologies like QR codes...
Follow Through To Create A World-Class Customer Referral Program
I’ve been reading so many articles lately about how important referral leads are to your business. They close faster and referred customers often have...