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Jonathan Hornby

Jonathan Hornby
Jonathan currently leads a team of marketers at SAS focused on Business Analytics, Customer Intelligence & Performance Management. He is fascinated with understanding the future and how behavior, culture and communication influence strategic outcomes. He is the author of "Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times".

Social Requires Us To Redefine Customer Value

Calculating customer value is a bit of a hobby horse of mine. Lately I have been mulling over how best to incorporate social media...

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