John Todor
John Todor
John I. Todor, Ph.D. is the Managing Partner of the MindShift Innovation, a firm that helps executives confront the volatility and complexity of the marketplace. We engage executives in a process that tackles two critical challenges: envisioning new possibilities for creating and delivering value to customers and, fostering employee engagement in the innovation and alignment of business practices to deliver on the new possibilities. Follow me on Twitter @johntodor
Where the Bucks in Online Marketing Are: Are You Ignoring High-Spending Boomers?
There is a new Forrester Research study out on who's doing what with online technology. Some of the facts should give marketers and business...
The Rising Role of Prosumers
A new survey by the Economist Intelligence Unit predicts that by 2013 customers will be the most important source of innovation within organizations. The...
Social Networking: What Are People Being Social About?
Social Networking sites now hold the top 10 spots in global Internet traffic. That in itself is remarkable since most of the top sites...
The Venus and Mars Thing in Social Media
In a recent blog I cited a statistic indicating that all 10 of the global leaders in Internet traffic were involved in social media....
Consumer Internet Traffic Exceeds That of Business, and It Matters
If you don't have a strategy that addresses what's happening in Social Media or a world of Web 2.0 these statistics should shock you. Consumer...
When Small Businesses Embrace Social Media
There are around 27 million small businesses in the USA. One frequently hears that they are less likely to be involved in online business...
More on Co-creation and Social Media
Threadless made the headlines a couple of days ago now it is 8020 Publishing. What do they have in common? They uses customers and...
Co-creation Meets Social Media, Profits and Proft Sharing
The company is Threadless and they sell T-shirts. Here's what Inc. Magazine had to say about them in the most recent issue: The Customer is…
There Is a New Sacred Cow in Marketing
Traditional media is expendable but not SEM/SEO, online advertising, PR or websites. That's according to a survey of senior marketing executives reported by the...
Are You in on the Conversation?
I have just completed my chapter for Gavin Heaton and Drew McLellan's new edition of The Age of Conversation. Last year's edition had 103 co-authors....
Mitigating the Fears of Open Communities
Last week I participated in NEWCOMM, the annual meeting of the Society for New Communication Research. If you are not familiar with them, here's...
Customer-Centricity Hasn’t Made It to Mainstream Marketing
Many of us who write and read this site consider ourselves advocates of customer-centric business practices. Many of us have been at it for...
Charge for Things That Enhance …
Airlines in the USA are having a very difficult time and are struggling to find a viable business model. Then there is Richard Branson and...
A Web 2.0 Strategy for Making Sense Out of Change and Complexity
I have just ordered Dan Roam's new book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. I must admit...
Dare I Criticize Robert Scoble?
Robert Scoble is one of the top blogging gurus so I am posting this blog with a little trepidation. In an article in the...
The Antidote to Negative Online Reviews
Don't worry too much about negative online reviews—just offer customers a positive experience. According to John Fuller of Decision Sciences, quoted in the April...
The Speed and Growth of Social Networking
I'm doing a communications paper on the marketing world and the new direction it has taken in today's society and one of the main...
Footnote.com: Social Media Gets a Soul
Another report about the recent ifocus conference in Miami. Most social networking sites connect people, their profiles and some contemporary happenings. Footnote.com is a...
Social Media Tackles Language Barriers
Another report about the recent ifocus conference in Miami. The speed of communication these days is truly staggering. Some have begun to refer to...
The Social Connectivity of More Than 3 Billion Cell Phones
Last week I had the opportunity to participate in We Media Miami, an annual conference sponsored by iFocos. In the next few blog post...