I’m doing a communications paper on the marketing world and the new direction it has taken in today’s society and one of the main points that I’m trying to make is how one individual with an average facebook account can reach 100,000+ people in less than a week just by making a group and inviting people.
This student started a Facebook group called PLEASE PARTICIPATE IN STUDENT PROJECT. This 3m11sec video described the growth of the group.
What happened was a clear example of the exponential rate of communication that can happen in social networks. In 3 days the site surpassed his goal of 100,000 viewers.