Joel Goobich

Does “Below the Fold” Content Get Read?

It's a fact, content below the fold gets less attention. That's why a best practice in content marketing is to place your best content above the fold. As a marketer, it’s crucial to think about what it takes to ensure that your content gets read,...

7 Buckets of Content Inventory Every Business Should Consider Using

According to a recent article in Forbes, we are facing a virtual tsunami of content today. One estimate puts this onslaught at 200 million-plus pieces of content created every minute. On the one hand, you don’t want to create content clutter — e.g., producing content...

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