Joel Goobich

What is the Shelf-life of your Content?

A holiday turkey typically lasts about 3-4 days in the fridge after it has been cooked and served. Content for a one-day-only Black Friday sale, on the other hand, may not even last as long as the bird. By Saturday, it will no longer...

Does “Below the Fold” Content Get Read?

It's a fact, content below the fold gets less attention. That's why a best practice in content marketing is to place your best content above the fold. As a marketer, it’s crucial to think about what it takes to ensure that your content gets read,...

7 Buckets of Content Inventory Every Business Should Consider Using

According to a recent article in Forbes, we are facing a virtual tsunami of content today. One estimate puts this onslaught at 200 million-plus pieces of content created every minute. On the one hand, you don’t want to create content clutter — e.g., producing content...

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