Sharon Harris
Privacy Isn’t going Anywhere: 3 Steps Brands Need to Take Right Now
A thirty-second commercial for a commonly prescribed medication allocates ten seconds - a third of its airtime - for a voice-over listing potential side effects at rapid speed. The same product runs a print ad and leaves a third of the page for mandatory...
But First, Trust. Why CMOs Need Manage Data Privacy to Market Successfully
Where there is no brand trust, there is no customer relationship. At a time when privacy dictates loyalty, such is the reputational challenge for today's CMO. Data privacy is front and center in every digital technology conversation today. CMOs are now the stewards of the...
Mergers And Acquisitions: Finding a Recipe for Success
The key to any well-made dish is arguably the ingredients. It’s about having the right amount of this and the right amount of that and the correct amount of time to ensure the melange is what you imagined. The same can be said about...
Why In-Housing is The Batman & Robin Approach Brand Success
Brand evolution in today’s digital landscape commands rapid upskilling and the pooling of talent from several resources both internal and external. To stay agile, a proactive CMO needs to strategize that mix in a way that maximizes capabilities already on hand and supplements them...
Time to Shine: As CMOs embrace opportunity, the partnerships are key
Coming off a year of unprecedented disruption, the digital marketing landscape is forever altered. Bursting with opportunity, it is nonetheless marked by widespread complexities best traversed by those who know the terrain. Prior to the pandemic, the emergence of new marketing technologies and platforms...