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Jeff Thull

Jeff Thull
Jeff Thull, author of the bestselling Mastering the Complex Sale, is a leading-edge strategist and advisor for executive teams of major companies. As president and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies like Shell Global Solutions, 3M and Microsoft.

The Sales Force of the Future: A Source of Business Advantage for You and Your Customers

Today, customers are not saying, "I need a solution!" They know they can get comparable solutions from credible sources. Instead, they are saying, "I...

The Complex Sale: Value Your Customer and Your Expertise

If you're in sales, you have probably encountered this scenario. You're trying to convince a potential customer that your great products or services will...

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