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Ed Murphy

Ed Murphy
Ed is the co-founder and President of ImprintCX and a CX executive with over 35 years’ experience providing innovative solutions to meet clients’ needs. Prior to ImprintCX, he was a Principal at Strativity Group holding various positions: Chief Operating Officer, General Manager Touchpoint Dashboard, Head of Research. Clients have included McNeil Pharmaceuticals, Mercedes-Benz, Pizza Hut, BMW, Walmart.com, and BD.

CX Alignment –

CX strategic alignment is one of the most crucial requirements for an organization to cultivate a customer-centric culture. Most think CX strategic alignment is only...

The Brand Experience and Customer Experience Relationship — Two Sides of the Same Coin

Your brand is the story you tell to engage and motivate people (prospects, customers, and employees) to believe in you, support you, and share...

CX – It Takes A Village

We have all heard the proverb “It takes a village to raise a child.” It means that an entire community of people must provide...

The Real Value of Journey Mapping

Customer journey maps are a key component of customer experience strategy and planning. But what are they? What information do they provide? And, how...

Customer Experience: A Simple Term Made Complex

I am often asked what I do for a living. I usually say that I am a customer experience and employee engagement consultant. This...

Cultivating a Growth Mindset

With a growing need to demonstrate the value of CX, the adoption of a growth mindset and skills development for existing CX staff and...

What it Takes to Lead CX Transformation

A NEW MINDSET AND A NEW WAY OF OPERATING Leading a customer-experience (CX) transformation requires a new mindset and a new way of operating. As...

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