Harish Kotadia
Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.
Socialnomics author Erik Qualman on impact of Social Media
Socialnomics Author Erik Qualman recently visited Google’s Boston, MA campus to discuss his book, Socialnomics: How social media transforms the way we live and...
Social CRM: Top priority for CMOs
Not a week goes by without publication of findings from a study or a survey confirming growing reach of Social Media channels. Latest in...
Kodak CMO Jeff Hayzlett on his use of Twitter
Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses...
CES 2010: Cool Tech Toys!
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What Comes Next in Social Media?
Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City…
2010: The Rise of Social Media in Asia
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Employees Are Social Media Marketers
Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers. This presentation highlights how to effectively orchestrate...
Top 50 Facebook Pages
Excellent collection of Top 50 pages on Facebook in 2009. Note that a brand did not qualify for this list unless it had a...
2010: Year of Social CRM
Internet users are flocking to Social Networking sites because of almost hysterical following sites like Facebook and Twitter have generated. Not only number of...
Goodbye 2009, Welcome 2010
In this last post of 2009, wanted to share two great videos – one to say light hearted goodbye to 2009 and another to...
Social Media and Divorce
Great report by CNN’s Alison Kosik on Social Networking sites increasingly being named as a factor in deteriorating marriages. Surprising to note that 1...
Social Media: Platform or Provocation for Innovation?
Wanted to share two great panel discussion videos on “Social Media: Platform or Provocation for Innovation?" organized by USC's Annenberg School of Communication and...
Secret of Dell’s Social Media Success
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Social Media: Hype or Real?
Relevance of Social Media to Business is a hot topic of discussion these days. There are many who still doubt importance of Social Media...
What drives Company valuation in Social Media?
Google is in advanced talk to buy Yelp, leader in user-generated reviews about local businesses in the US, for more that $ 500 Million....
Social Media and Employee Engagement: Case Studies
Social Media can be effectively used “internally” within an organization to engage employees, the way it is used externally. I want to share with...
TED Talk by Alexis Ohanian on How to make a splash in Social Media
Great TED talk by Alexis Ohanian, Co-founder of Reddit on how to make a splash in Social Media. Reddit has positioned itself as Social...
Social Media ROI for Dummies
Great Slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. I like slide nos. 32-34 on Investment Return Relationship and emphasis...
B2B: Business Case for Social Media
Excellent business case for B2B organization to embrace Social Media in a big way: Building the B2B Business Case for Social Media View more presentations…
Social Media and Co-creation of New Products: Del Monte Case Study
Del Monte case study is an excellent example of co-creation of a new product with loyal customers. This approach can not only reduce time...