2010: The Rise of Social Media in Asia


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One of the biggest stories in 2010 is going to be the exponential growth of Social Media in Asia, not only in terms of reach but also content created in varied Asian languages. What is different about Social Media in Asia as compared to North America, Europe or Australia?

  • Scale of Asia: China, India, Japan, Indonesia, Korea – to name just a few countries.
  • Diversity: Culture and Languages
  • Usage of Internet: Access to Social Networking sites via Mobile devices, not a PC
  • Monetization models

Watch this excellent video interview with Thomas Crampton, Asia-Pacific Director, Digital Influence at Ogilvy Public Relations Worldwide, followed by a Slideshare presentation by him.

Related posts:

  1. Why NOW is the time to invest in Social CRM
  2. How to Be a Social Media Change Agent
  3. Secret of Dell’s Social Media Success

Republished with author's permission from original post.

Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.


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