Harish Kotadia
Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.
Definition of Social CRM – Questions & Answers
In my previous post titled Definition of Social CRM – Explained!, I provided a detailed explanation about what is Social CRM. I received many...
Definition of Social CRM – Explained!
In one of my earlier post, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with...
LinkedIn CEO on the Professional Network and Going Public
Excellent interview with LinkedIn CEO Jeff Weiner by Jon Fortt and Michael Copeland of Fortune magazine. Some of the more interesting points mentioned by Jeff...
How Customer Engagement will determine winning brands in Social Era
In recent months, a lot has been written about how Social Media channels are different from “traditional” media channels like Print, Radio, TV and...
Reasons why Foursquare is the hottest Social Network on the web
Foursquare, the hottest Social Network on the web turned one yesterday. Hard to believe that its been around for just 365 days and still...
Secret of Ford’s Social Media Success
Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative...
What if James Cameron directs Avatar like movie on Social CRM
James Cameron has written and directed many blockbuster movies including The Terminator, Aliens, The Abyss, Terminator 2: Judgment Day, Titanic, and most recently Avatar. In...
Social CRM: Take the Leap of Faith
In recent months, several publications, analysts and bloggers have highlighted the importance of Social Media and the need for allocating resources for Social CRM...
Perfect Tango: Social Media and Smart Phones
The next step in evolution of mobile phone from “simple” telephones to mobile multi-media communication hub is social networking access via mobile browser and...
Social Games market to touch $15 Billion in 5 years!
Charlie Rose recently interviewed Mark Pincus – Founder and CEO, Zynga. For some one who is new to the field of Social Games,...
What does it take to succeed in Social Games?
Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social...
Facebook and Social Games
Excellent talk by Prof. Jesse Schell of Carnegie Mellon University on Psychology of Social Gaming and what drives player behavior in this area. Thanks...
Social Media Vision 2020
Excellent interview of Chris Brogan by David Thomas of SAS Institute on biggest change Social Media will bring to the way we do business. According...
Social Media turning Marketers into Media Companies?
As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on...
Really? Social Media Better Done “In house”
Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is...
Cisco and Pepsico CEOs on Social Networking
Watch this video for what three visionary CEOs have to say about Social Networking: John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies....
Should Companies restrict Employees’ Social Media use?
It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that...
Definition: Social CRM
Social Media and Social CRM being so new, one is often asked the question what is Social CRM and how is it different from...
Social Media and Real Time News
President Barack Obama delivered his first State of the Union address on Wednesday to a joint session of Congress. This speech was televised live...
Dear CEOs, please Tweet!
Should the CEO Tweet? This is a hot topic of discussion among senior execs with strong opinions both in favor and against. But in...