Kodak CMO Jeff Hayzlett on his use of Twitter


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Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter?

Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management reacts to his use.

In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. Dear CMOs, are you listening?

Republished with author's permission from original post.

Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.


  1. His Tweets are boring and don’t give any value whatsoever. Not that they have to, but to me he only seemed to be autocelebrating himself. This is why I stopped following him. Boring.

  2. Simo:

    Thanks for your comments. I admire the fact that he atleast “tweets”, where as most of the other CEOs and CMOs don’t tweet, blog, or are not on Facebook.

    Thanks again for your comment.

    Harish Kotadia, Ph.D.


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