Howard Sewell
Howard Sewell
Howard has worked in marketing for 25+ years, and is president of Spear Marketing Group, a full-service B2B marketing agency. Howard is a frequent speaker and contributor to marketing publications on topics that include demand generation, digital marketing, ABM, and marketing technology.
5 Ways to Expand Lead Nurturing Beyond the Inbox
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but...
Moving Past Responsive Design to a Mobile-First Email Strategy
By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no...
9 Proven Ways to Increase Webinar Response
Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take...
ABM & the Marketing Hype Cycle
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”…
5 Tips for Successful Survey Campaigns
I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first,...
Why Are People Not Engaging With Our Content?
According to a recent report, “The Content Marketing Paradox,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The...
Measure Your Way to Lead Nurturing Success
Demand Gen Report just published “Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys,...
Step Away from the Email Software and No-One Gets Hurt
Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in...
B2B Copywriting: 5 Common Terms & Phrases to Avoid
Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily...
Why This Holiday Email Campaign Misses the Mark
It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer...
7 Steps to a Successful Account-Based Marketing (ABM) Strategy
Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of...
Infographic: 8 Ways to Get B2B Demand Gen Back on Track
Can technology solve every problem of the modern B2B marketer? Maybe not, if you believe a recent survey sponsored by TechValidate and Spear Marketing...
Please Don’t Let Your Sales Reps Nurture Leads
Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. I sent an email...
10 Ways to Generate More Leads from Your Business Blog
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps...
A Follow-Up Strategy for Content Syndication Leads
It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast...
Is B2B Lead Generation Really This Difficult?
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn (free report download here), and...
Quit Obsessing About the Customer Journey
These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing...
Email Critique: When a Good Offer Just Isn’t Enough
Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM)...
A Simple 2-Step Technique for Improving Lead Follow Up
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or...
Infographic: The State of Marketing Automation Maturity
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. As the...