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Helena Woo

Helena Woo
Helena Woo, Strategic Customer Engagement Director at Digital Alchemy. With over 25 years of experience in data-driven marketing, she is constantly looking for ways to innovate, leading the strategic vision and value proposition for our clients. Helena has helped clients across industries achieve their marketing goals, marrying data and technology to deliver great customer experiences.She takes pleasure in reading, the perfect coffee and good friends.

6 Ways to Increase Engagement with the Anchoring Bias

Imagine it’s 6.00pm and you’re on your way home after a long day at the office. Stopping at a restaurant drive-thru for something to...

How Priming Influences Consumer Behaviour

On a scale of 1-10, how conscious would you say you are in your purchasing decisions? I imagine that most of you will probably...

Unravelling the Myth of Best Day and Time to Send Emails

It’s no secret that we marketers attempt to analyse every little piece of information in an effort to maximise our reach. To do...

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