Matt Heinz
Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.
Successful marketing is messy
A good friend of mine who has managed sales organizations for years always had a great comeback when a non-sales executive sat in on...
How to remember more of your brilliant ideas
Mind like water, memory like a sieve. At least five times in the past week, I've had an idea while driving. Thanks to Dial2Do (and...
Five ways to get around the RFP process
If you're selling to big companies or the government, requests for proposal (RFPs) may feel like a fact of life. And in some cases,...
Ten marketing lessons from DemandCon
Two packed days of great content, sharing, networking and learning just wrapped up in San Francisco at the first DemandCon. Impressive quality of people...
How do you treat your past customers?
Are your past customers out of sight and out of mind? Doesn't really matter why they left, those customers are still assets for your business....
Why the trade show wasn’t worth it
Exactly one week ago, the Seattle Chamber of Commerce Trade Show ended. We had a booth, and I was actually impressed with the quality...
The most innovative marketers in baseball (and what you can learn from them)
The minor leagues have always been a breeding ground for innovative, out-of-the-box ideas to drive attention and ticket sales. And many major league teams...
Great example of “show vs tell” marketing
Let's say you're at a trade show. You sell balloons. More specifically, you sell things made out of balloons. You could bring brochures with descriptions...
Small business marketing starts with these four steps
Those who manage small businesses (entrepreneurs, Realtors, financial consultants, etc.) don't have a lot of time for marketing. They have less time for marketing...
Six ways to get more business without directly asking for it
Nobody likes to ask for business. As sellers, we want prospects to come to us, to already understand the need, and to just sign...
How to keep your startup from acting like a big company
The kind of big-company behavior we all hate – bureaucracy, slow decision-making, politics, stifled innovation – doesn't just happen at big companies. It creeps...
Why SLAs between sales & marketing are important (and why they’re not)
I'm a huge fan of alignment between sales & marketing organizations. In many companies, this relationship is made official with Service Level Agreements (SLAs)...
What your channel partners want (in addition to sales)
Whether you drive the majority of your revenue from channel partners, or simply count on a loose partner network to drive referrals, we can...
Two quick ways to increase referrals
Most people don't ask for referrals often enough. Some ask way too often. The trick to getting more referrals isn't frequency. It's knowing when and...
Six ways to get your sales reps back above quota
In any given month, nearly every sales organization has someone under quota. Sales is a difficult job, and even the best reps have bad...
Eight best practices for PowerPoint sales presentations
Most sales presentations today - whether they're done via Web or in person - involve a set of PowerPoint or Keynote slides. Most...
Six alternatives to Webinars for lead generation
When's the last time you went an entire workday without being offered a free Webinar? They're clearly the lead generation offer of choice right...
Six customer-centric selling reminders
Whether you hear it or not, your prospective customers are giving you feedback every day. Here are six lessons they're teaching us (and worth...
The six elements of a perfect sales meeting
Do you dread the weekly sales team meeting? Feel like it's wasting your time? If so, somebody's not doing it right. Reviewing a pipeline report...
10 ways to improve your Klout score
Who can you trust online? When it comes to Twitter, that question can be answered with Klout, an independent service that takes into account...