Matt Heinz
Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.
How to pick the right social channels for you
The volume of social media channels available to engage with is exhausting. And they keep coming. As an individual or a business, there's no way...
Why aren’t you asking prospects for referrals?
Referrals are awesome. They're the best kind of lead, the warmest possible sales opportunity. Someone who likes you has told someone else they should...
Your product isn’t enough (how a new restaurant can survive & succeed)
It's entirely possible, if not likely, that your product will be great but your business will still fail. This won't come as a surprise to...
What if you spent your marketing budget on your customers?
I bet most of your marketing budget goes to media. Or trade shows. Or consultants. Or any of a number of additional channels. All fine...
How to blog more (five tips)
I've written about where to find blog post inspiration, but continue to get good questions about how to actually get more blogging done.Some of...
Your prospects are working on Sunday
A few weeks ago we ran a test with a client's email campaign. We came up with a strong message and offer, then divided...
Should your sales managers still have a quota?
One of the reasons I think hiring a VP of Sales as your first sales hire is a bad idea is because he/she hasn't...
Improve sales forecast accuracy with these 7 steps
A consistent weak point across sales organizations is their sales forecast. Yes, it's difficult to predict which sales will close. But your forecast drives numerous...
Six next steps when your sales prospect goes dark
They got busy. Or less interested. Or went on vacation and didn't tell you. Or got slowed down by an internal approval process. Prospects go...
Seven biggest mistakes companies make with social media (Vaynerchuk style)
Gary Vaynerchuk's communication style is infectious. Read his books, watch his podcasts, or see him in person and you get the real deal -...
10 proven sources of blog post inspiration
Few people argue with the value of creating regular content- more prospects, more Web traffic, more thought leadership and a better-educated set of prospects...
Five sources of sales resistance (and how to overcome them)
The three best books about influence I've found thus far were written by Dale Carnegie, Robert Cialdini and Guy Kawasaki. The latest, Enchantment by Kawasaki,...
Why the sales team doesn’t use your collateral
Ever have that happen? The marketing team creates beautiful sales collateral, and it doesn't get used. The reps don't send it out. It sits...
How often should sales and marketing meet?
With all the talk these days about sales & marketing alignment, a good tactical question appeared this weekend on Focus.com - how often should...
4 fundamental Twitter best practices
We get a lot of questions about Twitter - how to get started, how to use it, how to get more readers and followers....
How to give every employee a customer point of view
It's difficult to have a true customer point of view if you haven't heard it directly. Sure, you can read summaries of focus groups. You...
Three best practices to shorten your sales cycle
Your prospects will always control how quickly they buy. You cannot artificially accelerate their path to conversion without creating undue friction or adding customers...
Why agile development isn’t always customer-focused
Agile development has become an increasingly popular means of building product, and for good reason. It's more of an iterative process, typically allows for...
The five sales mistakes most startups make
To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building & selling. The first...
How to market a last place baseball team
Sales and marketing for a professional sports organization is far easier when you're winning. But each season, only a handful of teams enjoy that...