Matt Heinz
Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.
How to prepare for your next sales call
Whether you're making outbound cold calls or preparing for a scheduled discussion with a new prospect, the last think you want to do is...
The difference between a lead and an opportunity
B2B sales and marketing organizations argue about this all the time, and there's absolutely no reason for it. Sure, there are a variety of...
9 proven alternatives to cold calling
Cold calling still works, but it's inherently a difficult way of building your sales pipeline. Neither side likes cold calling – not the caller...
Why your consultative sales approach isn’t working
Prospects don't want to buy your product or service. What they really want to buy are solutions to their problems. They...
Maximizing the revenue halo of a championship season
If you own, operate or manage a professional sports team or organization, the entire point of winning is to increase and sustain revenue &...
How to measure sales and marketing collaboration
Although still too-few companies are doing it well, the idea of driving deeper integration between sales and marketing is an increasingly high priority for...
8 common mistakes with transactional email (and how to fix them)
They're often the least conspicuous emails we receive, but they're among the most profitable tools smart marketers have in their arsenal. The basic...