Heather Geffen
Heather Geffen
Heather Geffen is the Director of Product Management at Verisk Marketing Solutions with a focus on the strategic direction of the organization’s consumer insights solutions. Prior to Verisk, she worked in a variety of roles at organizations that deliver marketers data-driven solutions, with tenure including Nielsen, Experian and MRI-Simmons. She is a graduate of Boston University with degrees in Finance and Marketing.
Becoming a Data-Driven Organization
Today’s modern consumer has more choices than ever before. In 2007, market research firm Yankelovich estimated that the average person sees up to 5,000...