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Greg Marek

Greg Marek
Greg Marek is Vice President of Marketing at MarketTools, where he leads all product marketing, demand generation, and marketing communications activities. Prior to MarketTools, he held senior-level marketing roles at leading companies including Citrix Systems, Intuit and Oracle.

Closing the Feedback Loop Drives Customer Satisfaction at Carlson Wagonlit Travel

Most companies capture customer feedback, but only a small fraction act on it, and even fewer follow up with customers to address problems, make...

Using a Voice of the Customer Program to Prevent Customer Service Meltdowns (A Lesson from Netflix)

This past year Netflix suffered a blow to its company image—along with a hit to the bottom line—when they surprised customers with a 60%...

Harnessing the Power of Employee Feedback for Business Growth

In an extremely competitive marketplace, business leaders need to dig deep to identify their companies' differentiators. As products and services become increasingly commoditized, many...

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