Gary Angel
Gary Angel
Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.
The Case for Collaboration as a Key Part of an Analytics Center of Excellence
There’s more to creating an effective Center of Excellence in Analytics than creating an organizational placeholder. In this series, I’ve been walking through a...
Coupling Analytics and Reporting
The way an enterprise is organized says more about what it cares about than all the mission statements in the world. Organization mirrors power...
Operationalizing Analytics
After a brief detour into Marketing Frameworks (and movies), I wanted to return to the series of posts focused on the principles behind creating...
Creating a Powerful Marketing Framework
In my last post (sorry about the 1 week hiatus – blame the 49ers for diverting my attention and then depressing me!) I described...
Paid, Owned, Earned and Measurement Frameworks for Digital Media
Being on a Hollywood lot is spooky. It feels so real on the outside, but of course it's just a façade. These two-dimensional structures...
Going Agile
In the first post of this series, I laid out a set of principles for standing up a truly differentiating analytics capability in an...
Analytics as a Portfolio
In the first post of this series, I laid out a set of principles for standing up a truly differentiating analytics capability in an...
Creating a Roadmap for Data Science
Creating an Analytics Center of Excellence is demanding. Success certainly requires careful thought around resourcing and technology, but, to my mind, the most difficult...
Standing up an Analytics Center of Excellence
Greetings from Down Under! I arrived in Sydney on Sunday (Saturday by U.S. time) for a week of meetings and conferences. Never having been...
The Shape of the Analytics Technology Stack : More Thoughts from X Change
One of the most common discussion points at this year's X Change concerned the right shape for today's analytic technology stack. This isn't so...
Digital Analytics Maturity Models : More Thoughts from X Change
Regular readers know that I'm not one of those people who focus a lot on organizational and governance issues. I'm much more interested, frankly,...
Data Science vs. Big Data
May the Best Hype Win Two of the hottest topics at this year's X Change Conference were, unsurprisingly, "Data Science" and "Big Data". If you...
Owning Your Own Data
Before I dive into my X Change learnings, I wanted to highlight a new PPT-format Whitepaper that we've recently produced here at EY. Written largely...
Data Driven Customer Experience Engineering
I don't always (or even often) plan out themes on my blog, though I will sometimes work through a topic in series form. Looking...
Nudges. Choice Architecture and Public Sector Analytics
I was on a sales/informational call focused on big data in the public sector this past week when the subject of nudges happened to...
Tools for Tracking Customer Behavior over Time
The two great challenges in digital analytics right now are tracking customers over time and across channel. Naturally, they are deeply related. Digital channels...
Understanding Consumer Choice
The single biggest problem with most enterprise Voice of Customer (VoC) programs is that they focus far too much on top-line metrics like NetPromoter...
Establishing Website and Customer Value
Aloha! Yes, I'm in Hawaii and I'm not supposed to be working. But after a full day of giant water-sliding and resorting, it's a relief...
Engineering Customer Experiences – Broadening the Perspective of Digital Analytics
At the recent Digital Analytics Association Symposium in Washington D.C., I was on a panel with the somewhat grandiose topic of the "Future of...
X Change Redux
Given my once a week pacing, I could probably spend 3 or 4 months debriefing on X Change. But that might be a little...