Mahima Kini
Mahima Kini
Mahima Kini is a digital marketer and a Web enthusiast. She started working with Minacs in June 2012, and has since managed the company's Website and digital marketing activities. After completing her Masters in Communication & Journalism, she joined a leading media house. Her passion for digital and social media soon landed her a job at an internet advertising firm where she helped set up the entire content marketing function and worked with a diverse clientele across different industries and regions. An avid reader and a movie buff, Mahima loves "all things digital"!
How Technology is Changing the Customer Effort-Delight Balance!
If you were onboard a Delta airlines flight recently, the sleek gadget sported by the in-flight attendants would have surely caught your eye. The...