Errol Apostolopoulos
Errol Apostolopoulos
Moontoast's Social Activation Engine is a SaaS and cloud-based social marketing, social commerce and social analytics platform. As VP Product, Errol leads product strategy and management for Moontoast's innovative social technology platform. Previously, Errol was Head of Innovation at Optaros, where he provided Mobile & Social Commerce solutions for top retailers. Prior to Optaros, Errol founded, led and successfully sold an angel-backed venture delivering original social content programming via TV, web and physical entertainment venues. Previously, Errol was GM of Razorfish Boston.
Mary Meeker’s year in review: Digital trends and predictions
Technology and you No doubt 2012 was a big year for all things social – and we were pleased to see Mary Meeker's (of Kleiner...
Year in review: Lessons from American Apparel’s social marketing miss
Social marketing missteps Despite the proliferation of social media "gurus" and over eight years since the start of Facebook, many companies still find themselves in...
Year in review: Lessons from Ryanair’s social marketing miss
Conflicting social messages The whirlwind of conflicting social media activity in 2012 buffeted marketers from one extreme to the next, leaving us all reeling with...
Year in review: Lessons from two social marketing hits
Making sense of conflicting predictions With over a billion Facebook users worldwide, everyone's life has been touched in some way by social media. The question,...
Two critical but often overlooked benefits of social media marketing
If you struggle to achieve ROI using social media, you're not alone – multiple studies, including the latest from Awareness Inc., reveal that measuring...
Cheap qualified leads from social: A lesson in the value of social media
Potential vs. actual benefits in social media Imagine an industry with 1.5 billion potential consumers. An industry that, according to the McKinsey Global Institute, has...
Social marketing ROI requires the right mindset – Musing inspired by Olivier Blanchard’s book
Social Marketing ROI - are we there yet? The answer is still, surprisingly, "It depends!" And it just may be that as social marketing...
A New Framework for Quantifying Social Media Investments [Infographic]
With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand...
4 Ways To Take Advantage Of The Social Commerce Opportunity This Holiday Season
For digital marketers, this last quarter of 2012 brings a new social commerce flavor. Social media will take a more central role in the...
Social holiday shopping trends 2012: How to make it work for your brand
Holiday shopping trends It's coming. That time of year when you can buy tech, apparel, and holiday gifts at jaw-dropping prices. The Black Friday, Cyber...
Why Newsfeed GRPs Will Become A Standard Way to Measure Marketing ROI
Most of us don't miss the Mad Men era, but you have to agree that those times were indeed the golden times for the...
Takeaways from Future M: The Future of Social is Action
An agency, a brand manager, and a software vendor walk into a bar… Sorry, there's no punch line yet – any suggestions? On Tuesday night,...
A new framework for quantifying social media investments: Part II
Transaction and Endorsement: The keys to ROI in DITE As mentioned in our first post on DITE, marketers need a new framework to better engage...
A new framework for quantifying social media investments: Part I
Social media participation: The need for a new fan engagement framework Brands today understand that they must participate in social media channels both to leverage...
Driving revenue with social media: The importance of social endorsement
The proliferation of social media It's no secret that if you're reading this post, your life, as well as the lives of those around you,...
Takeaways and Ideas from Ad Age Digital 2012
Ad Age Digital Conference 2012 in San Francisco touted to be the premiere event in marketing, technology and media, "where the biggest brands meet...
Social Commerce: Leveraging the Consumer Evangelist
The growth of social media and the emergence of social commerce Social media plays an enormous role in all facets of modern life. With over...