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Erik Andersen

Erik Andersen
Erik Andersen is Senior Vice President, GfK Customer Loyalty. He provides research design and customer management consulting to clients who oversee customer loyalty programs in a wide variety of business sectors both domestically and globally. Erik has over 25 years market research experience, including positions on both the client and supplier sides. Prior to GfK, he held senior positions in the market research functions at the Carlson Marketing Group, Ecolab Inc., and the Lutheran Brotherhood (now Thrivent Financial).

A Real-World Application of The Kano Model of Customer Satisfaction and Loyalty

While traveling recently for a business meeting, I read an article in USA TODAY reviewing some findings from a travel study conducted by the...

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